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In this webinar, we describe a community campaign that we developed and evaluated to reduce the treatment delay of Latinos with first-episode of psychosis. We first review the rationale for early intervention of persons with psychotic disorders, especially for high-risk groups that include Latinos residing in the United States. Then we describe our conceptual model of psychosis literacy that guided our campaign. We also point out how we constructed our campaign message using simple everyday language and how we evaluated the different resources of the campaign regarding efficacy and effectiveness. We then describe the key elements of the two-year campaign and report the evaluation of the campaign. We propose ways to improve future campaigns to reduce treatment delay. Our campaign and other initiatives give us hope that we can ease the suffering of persons with early psychosis and their families.